Typefaces
Typography plays a vital role in reflecting the values and tone of our brand. Its primary aim is to ensure readability for users and encourage engagement with the content, while also serving as a reinforcement of the BeaconMedaes brand identity.
Body text
The DM Serif Display and Roboto fonts are used across all BeaconMedaes digital and print media ensuring visual coherence in all communications.
DM Serif Display
The DM Serif Display font is used for the main headlines (Heading 1) to establish a strong and distinctive visual identity. Its bold and elegant letterforms make headlines stand out effectively, capturing attention and creating a clear visual hierarchy.
Headline
The DM Serif Display font should only be used for headlines in its regular font weight and in the BeaconMedaes blue color #007BC3. All headlines should be in sentence case.
Roboto
The Roboto font is used as introduction and body text which provides a clean, modern and highly readable typeface that complements the more distinguished DM Display Serif font. By employing Roboto for the supporting text, the brand achieves a balanced combination of elegance and usability, ensuring that information is accessible and engaging while upholding a contemporary aesthetic.
Body text
Roboto should be used for body text, preamble and captions in the regular font weight.
Usage on light and dark backgrounds
To maintain brand consistency and readability, a color mapping for light and dark background has been created.
Typefaces for Chinese language
For Simplified Chinese both digital and print, please use Noto Sans CJK SC font. Headlines should be bold and body text regular font weight.
For Traditional Chinese both digital and print, please use Noto Sans CJK TC font. Headlines should be bold and body text regular font weight.
