Write in a clear, professional tone that reflects the brand’s voice. Lead with the most important information, keeping sentences concise and factual. Use the approved press release template and include up-to-date contact details.

Press releases establish a brand’s credentials even while sharing the necessary updates relating to new releases, events, and other developments within the organization. When it comes to the content of a press release, it is important to observe the style guide that has been laid down. The structure of our press releases must follow the format show below.

  • It should always consist of the logotype and content information at the bottom.
  • The tagline ‘Life is in the details’ is preferred, but optional.
Press release mockup with and without tagline