Imagery

Strong and relevant imagery creates an emotional connection with the audience, making the brand more memorable and relatable. It also helps to establish a unique visual identity that differentiates the brand from competitors, and evokes specific feelings or associations that align with the brand’s message.

General guidelines

Images associated with the BeaconMedaes brand must align with the brand values. Across all usage and channels, image treatments must be consistent in both mood and brand messaging. BeaconMedaes uses four types of images:

People in action
Product and application images
Abstract imagery
Portrait imagery

When featuring people, remember to showcase diversity in gender, age, ethnic, professional, and/or cultural. The choice of image must make a meaningful connection with our target audience, that promotes our brand values. And the composition of images should come across natural and not staged.

View and Download Images from Our Media Gallery

People in action imagery

The ‘People in action’ type of imagery plays a significant role by showcasing real-life scenarios and authentic interactions that resonate with the target audience. It helps to create an emotional connection by illustrating how the brand fits into everyday life, fostering care and trust. Additionally, incorporating people in action brings a sense of authenticity and liveliness to the brand, helping to build stronger emotional bonds with our audience.

Visual treatment

People should be the highlighted focus, showcasing their emotions on the receiving end. This can also be professional staff and employees while using the product and interacting with their target audience.
The choice of image must make a meaningful connection with our target audience, it must tell a story that promotes our brand values.
Use professional, surgical clothes and any other relevant elements that could connect with primary brand colors.
Show close-ups and use of the equipment/products.
Can be stock imagery or by professional photoshoots to assure the best outcome.

Product & application images

BeaconMedaes products are often showcased through detailed, close-up images or in real-world applications and 3D rendered environments, that highlight their precision, quality, and technological innovation in medical gas solutions.

They can be used as individual products on transparent background or in 3D rendered envrionments. Product photography should highlight technology, reliability, and the value they bring to the customer. Each image should showcase precision, innovation and attention to details.

Visual treatment

Can be shot from different angles to create perspective or 3D rendered images.
For the best results, arrange a professional photoshoot in a studio or controlled setting.
Add realistic shadows to the product.
Accurately depict colors and branding on our products according to the current product branding guidelines.
Show close-ups and use of the equipment/products.

Abstract imagery

Abstract imagery is used to convey cleanliness, purity, and the essential nature in healthcare environments. These natural-inspired visuals help reinforce the brand's focus on sustainability and the importance of safe, reliable medical systems.

These images are mostly used as textures and backgrounds to complement the content. They provide a modern and innovative aesthetics reinforcing the brand area of expertise.

Visual treatment

Can be macro imagery with details and textures.
For the best results, use imagery that matches with the brand’s primary colors.
Should be based on imagery that matches with the area of expertise, such as air and oxygen.

Portrait imagery

Portrait images are photos that feature an individual person and are used for annual reports and organizational presentations, where individuals are featured in a formal photo labelled with their name and designation. By following these guidelines, you can create compelling and engaging portrait imagery that effectively captures the essence of your subjects.

Visual treatment

Use soft, diffused lighting to avoid harsh shadows.
Leave some negative space around the subject to enhance the focus on them.
Shots can be chest-up or close-up, indoor or work environment.
Capture natural expressions: engage with your subject to make them feel comfortable.

Disclaimer: For portrait imagery, we have used AI generated images purely to illustrate.

Together, these four types of imagery create a comprehensive visual narrative that balances human care, product excellence, and the vital environment supporting health.