The BeaconMedaes brand identity is an important steering document which is mandatory to follow. It is also a living document, which will be reviewed and updated to safeguard the BeaconMedaes brand.
The brand identity is a promise of the company’s commitment to the customer, the associate, the community, and the world. It captures the brand messaging, visual identity, tone of voice and the brand personality. It’s about being aligned and consistent in how we look, what we say, how we say it, and what we do.
The BeaconMedaes brand identity is built around the “Life is in the details” brand story that proves the commitment to innovation, service, reliability, compliance, connectivity, and the proactive support our customers depend on. It also reflects our culture: professionalism, empathy, and responsibility in life-critical settings.