The visual identity defines the look and feel of the BeaconMedaes brand. It provides clear rules and guidelines for each visual element, such as how to apply the logotype or the type of images that should be used.
Our visual elements are the tools we use to create a distinctive look and feel for our brand. For visual identity to make an impact, it must effectively capture our values and do so in a manner that is intuitive and consistent across all executions. It must be comprehensive and scope out all media implementations and possible contexts. It also requires to be adaptable and capable of scaling along with the brand’s growth across products and services. Our visual identity guidelines cover the BeaconMedaes logo, color palette, typeface, and imagery.