Branded Items

Here you will find guidelines on how to apply the visual identity to promotional material. Pay attention to the usage, size, and position of branding elements. Notebooks, coffee mugs, umbrellas, lanyards, USBs, and more should have a consistent appearance and the guidelines outlined, detail how this is to be achieved.

Branded items help strengthen brand recognition and build long-lasting connections with customers, partners, and employees. They serve as everyday reminders of who we are and what we stand for, even outside direct product or service interactions. It is important that all our promotional items communicate the values of BeaconMedaes and have the same look and feel as all other communication materials or products. This is also the case for items used at specific events such as product launches, company events or exhibitions.

Logotype usage 

To maintain clarity and ensure strong visibility on all branded items:

• Use our primary logotypes or our shield
• Use the primary brand colors