Advertisements

All advertising should use the correct logotype, clear spacing and strong contrast for visibility. Layouts must use brand colors, typography, and imagery consistently, while adapting to different sizes and channels. Keep messages simple and focused, ensuring every ad remains clear, recognisable and aligned with the BeaconMedaes brand.

There are multiple templates and layouts when it comes to advertising, regardless of the format make sure that: 

• Image can either be placed within the shape or used as a background
• Shape can either be used as image placeholder or text placeholder
• Logotype should always be adjusted according to the background color
• Use pattern as a subtle graphical element where image is not appropriate
• Use tagline “Life is in the details.” where you want to emphasis the brand promise  

There are several templates available for use, so select the one that fits your needs.